Braun Classic Quartz White Dial Alarm Clock BC12W

Simple, reliable, and timelessly designed, the Braun BC12W blends modern minimalism with practical functionality. Perfect for bedside use or travel, this clock reflects Braun’s heritage of clean, user-focused design.

Design & Display

• Dial Color: White – Crisp and clean for excellent visibility.

• Markers: Black Arabic Numerals – High-contrast layout for easy reading.

• Hands: Black Hour/Minute, Yellow Second – Iconic Braun detailing for quick recognition.

• Alarm Hand: Instantly distinguishable to set with ease.

• Luminous Elements: Hour and minute hands glow in the dark for nighttime legibility.

Build & Dimensions

• Case Shape: Round – Timeless silhouette with compact styling.

• Case Color: White – Neutral and versatile to complement any room décor.

• Material: Durable Plastic – Lightweight yet solid for daily use or travel.

• Size: 75mm x 75mm x 35mm – Small enough for portability, big enough to read easily.

Functions & Features

• Movement: Quartz – Silent sweep second hand ensures quiet operation.

• Alarm: Crescendo Beep – Gradually increasing volume for a gentle wake-up.

• Snooze Function: Yes – Tap to enjoy a few extra minutes of rest.

• Backlight: Yes – Push-button illumination for clear viewing in the dark.

• Silent Sweep: No ticking—ideal for light sleepers and quiet spaces.

Specifications

• Brand: Braun

• Model: BC12W

• Movement: Quartz (Silent Sweep)

• Dial Color: White

• Case Color: White

• Alarm Type: Crescendo Beep

• Backlight: Yes

• Snooze: Yes

• Power:  AAA battery (not included)

• Dimensions: 75mm x 75mm x 35mm

Key Features

• Silent Operation – No ticking to disturb rest or concentration.

• Luminous Hands – Easily check the time in the dark.

• Crescendo Alarm – Gentle and effective wake-up tone.

• Minimalist Aesthetic – Clean design fits modern and classic interiors alike.

Who Is It For?

• Design Purists – Those who value form following function.

• Light Sleepers – Quiet movement means undisturbed rest.

• Travelers – Small and durable, perfect for packing.

• Gift Givers – A thoughtful and timeless present for anyone.

The Braun BC12W is more than an alarm clock—it’s a subtle statement of good design and daily reliability.

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