Fusing iconic Braun design with quiet functionality, the BC12PW brings a soft pastel aesthetic to your bedside. Compact, dependable, and refreshingly minimal, it's a perfect blend of form and function.

Design & Display

• Dial Color: White – Clean, bright background for effortless readability.

• Markers: Black Arabic Numerals – High contrast with clear layout.

• Hands: Black Hour/Minute, Yellow Second – The signature Braun color scheme for legibility.

• Alarm Hand:  Easily distinguishable for intuitive setting.

• Luminous Elements: Glowing hour and minute hands for low-light viewing.

Build & Dimensions

• Case Shape: Round – Sleek and timeless.

• Case Color: Pastel Pink – Soft, modern tone with subtle personality.

• Material: Durable Plastic – Lightweight and travel-friendly.

• Size: 75mm x 75mm x 35mm – Compact for bedside tables or luggage.

Functions & Features

• Movement: Quartz – Silent sweep second hand ensures a tick-free environment.

• Alarm: Crescendo Beep – Starts gently, increasing in volume to wake naturally.

• Snooze Function: Yes – For a few more minutes of rest.

• Backlight: Yes – Push-button illumination for nighttime use.

• Silent Sweep: Non-ticking movement supports restful sleep.

Specifications

• Brand: Braun

• Model: BC12PW

• Movement: Quartz (Silent Sweep)

• Dial Color: White

• Case Color: Pastel Pink

• Alarm Type: Crescendo Beep

• Backlight: Yes

• Snooze: Yes

• Power: AAA Battery

• Dimensions: 75mm x 75mm x 35mm

Key Features

• Silent Sweep Movement – Quiet operation ideal for light sleepers.

• Crescendo Alarm – Wakes gently without a jarring start.

• Soft Pastel Aesthetic – A stylish and contemporary color choice.

• Backlight and Snooze – Practical features in a sleek design.

Who Is It For?

• Minimalist Enthusiasts – Clean, functional design with a soft color twist.

• Light Sleepers – No ticking sound, just peaceful sleep.

• Gift Buyers – Charming and practical, perfect for home or travel.

• Design-Lovers – Ideal for those who appreciate Braun’s timeless design philosophy.

With the Braun BC12PW, elegance meets practicality in an alarm clock that keeps your mornings calm and your nights quiet.

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