Swatch Originals Tile Dial Quartz Blue Dial Silicone Strap Unisex Watch SO28M701

The Swatch Tile Dial SO28M701 makes an immediate impression with its sleek, matte grey bioceramic case and matching silicone strap. The watch strikes the perfect balance between minimalist style and everyday functionality. Its textured dark blue dial adds depth and character, while the light blue printed numerals and white minute track create a sense of refinement. The day-date window at 3 o'clock adds a touch of practicality, underscoring its versatile design.

“Tile Dial” is Swatch’s line that fuses clean, geometric design with vibrant colour contrasts. The collection is known for its modern, eye-catching aesthetic that transitions easily between casual and active wear. In the SO28M701, this philosophy is evident it’s a watch that looks as sharp in a creative workspace as it does on a weekend outing, pairing bold design with practical features.

Quartz Movement & Daily Use

Inside, the SO28M701 is powered by a Swiss quartz movement, offering reliable accuracy. The day-date function at 3 o'clock adds everyday convenience, while the luminescent hands ensure excellent readability in low-light conditions.

Build, Comfort & Water Resistance

The watch is built to last with a durable bioceramic case and a 34mm diameter that ensures a comfortable fit. The matching matte grey silicone strap provides a secure and comfortable wear, while the buckle clasp offers adjustability. With a water resistance of 30 metres (3 ATM), it’s robust enough for splashes and daily wear.

A Statement of Style and Function

The Swatch Tile Dial SO28M701 is more than a timepiece it’s a statement piece that blends minimalist design with reliable functionality. Its textured dark blue dial, light blue accents, and practical features make it a versatile accessory, ready to complement both casual and creative outfits.

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